by Nate | Sep 10, 2020 | IM HVAC Blog
One of the challenges we often see in the HVAC industry is that clients only call when an issue comes up… and then never again. Once the issue is solved, they’ll happily go on with their lives until the next issue comes up, at which point they’ll contact another HVAC...
by intrigue | Jul 23, 2020 | IM HVAC Blog
https://imhvacmarketing.com/wp-content/uploads/2020/07/ROB_Intro_IMHVAC_AUG2020.mp4 The IM HVAC Growth podcast is a bi-weekly podcast hosted by Intrigue Media for HVAC companies looking to scale their business! We interview leading entrepreneurs from across North...
by intrigue | Jul 23, 2020 | IM HVAC Blog
It’s the bane of any HVAC entrepreneur’s existence — the business you’ve built from the ground up and work tirelessly to improve suddenly gets a bad Google review. All because one grumpy customer decided to take out their frustrations on your company in an online and...
by intrigue | Jul 16, 2020 | IM HVAC Blog
Many HVAC businesses aren’t prioritizing Google reviews, and it’s costing them big time. Why? Because 90 percent of consumers read online reviews before making a purchase. That’s right: nine out of ten prospective customers are reading your online reviews before...
by intrigue | Jul 15, 2020 | IM HVAC Blog
Are you looking to improve the marketing strategies of your HVAC company? The task of marketing your products and services to homeowners can be challenging and it’s important to understand which strategies produce results, and which don’t. At Intrigue, our team...
by intrigue | Jul 15, 2020 | IM HVAC Blog
By Rob Murray, Co-Founder of Intrigue Media. Not long ago, I had the pleasure of speaking with Jack Tester, CEO of Nexstar. Nexstar has been helping independent plumbing, electrical, and heating and cooling contractors build successful businesses for more than 27...