This is Part 1 of a 3-part series to help grow and scale your HVAC business based on Intrigue Media’s 14-year experience helping companies get noticed and found. Click here for Part 2, and here for Part 3.
Find your Purpose
Simon Sinek’s Start with Why is not only a great Ted Talk and business book, but the concept can be specifically tied to the financial performance and success of businesses within the HVAC industry.
In Corporate Culture And Performance, Harvard Business School professors John Kotter and James Heskett show that over a decade-long period, purposeful, value-driven companies outperform their counterparts in stock price by a factor of twelve.
Profit is not a purpose, it’s a result.
As leaders and founders of our organizations, we need to make it very clear why we’re doing what we’re doing. At Intrigue, our purpose is “Empowering leaders to strengthen communities” and it’s why we get out of bed every day. We empower ourselves, our team, and our clients by helping them grow their lives, their businesses, and create stronger places to work and stronger communities to live in.
Activity: Let’s identify the purpose of your HVAC business (10 Minutes)
Take out a pen and paper or open up a word document and answer the questions below.
- What exactly does your HVAC business do?
(No wordsmithing, no abstract descriptions, just the bare bones: what do you sell?)
- How do you do it differently than your competition?
(Again, keep it simple.)
- Why do you do it that way?
- Why is that important to you?
The final answer will give you some insight into your purpose and provide you with a platform for your marketing message to attract Awesome Clients (A-Clients) and Awesome Team Members (A-Teams).
Here’s a quick video explaining this a little further:
Click here for Part 2 of this series to learn about the importance of Core Values.