Reach more people. Get more leads. Grow your business.
Google processes 40,000 searches every second and 3.5 billion searches each day. Those searches are done by your customers who use keywords like “HVAC” or keyphrases like “HVAC repair near me” to find a local company to service their HVAC needs.
This is why you need to get your business’s name in front of them using Google Ads.
Google Ads allows our conversion specialists to create engaging, clickable ads that will get your business noticed on Google and on websites that display ads.
If your business isn’t advertising on the world’s biggest search engine, then you’re falling behind your competition.
Here are different ways to leverage Google Ads to drive leads and increase brand awareness:
Types of Google Ads
Google’s Search Network (SN) campaigns display text ads on the search engine results page. You’ll often see these ads at the top of Google when you search for something.
Display Network (DN) ads allow you to advertise images across websites. These images can show up on a website’s sidebar, header, footer, and throughout the web page.
Have an ecommerce store in Google shopping? Showcase your HVAC products across the web, making it easy for people to purchase your products and grow your brand.
Video campaigns display on YouTube — the website second only to Google in terms of traffic. You can choose ad formats that display before, during, or after videos.
It takes 6-8 digital touchpoints with a person before they become converted to a sale. With ad retargeting, we aim to keep your brand top-of-mind to turn visitors into customers.
Google Ads give your HVAC company an undeniable advantage
Getting in front of an audience that’s actively searching for solutions that your HVAC company can provide is integral to your business’s growth strategy.
Here are some reasons to invest in Google Ads:
- They’re Pay-Per-Click (PPC) — you only pay when someone clicks on your ad
- Ads work faster than SEO
- Helps to increase brand awareness
- Reaches more customers
- Retargets visitors to your website with ads
- Provides detailed analytics
- Outperform your competitors
Your audience is online and searching for solutions to problems that you can solve. Don’t miss out on an opportunity to get in front of online audiences because your business isn’t getting found on Google.
How do Google Ads work?
We’ve all seen ads at the top of Google when we search for something. We’ve also all seen ads on websites or on YouTube videos. Most of those ads are targeting you because of your geographic location, search history, previous ads you’ve clicked on, or the websites you’ve visited.
Google is pretty smart!
The customized Google Ads that the experts at Intrigue create for your business target and bid on keywords (e.g. “Furnace repair near me” or “Air conditioning repairs”) that generate the best bang for your buck.
Finding the best keyword begins with getting to know your business and the services you provide. We’ll then conduct meticulous research on keyword popularity in your business’s geography before recommending a strategy that will turn people browsing the internet into customers.
Every keyword we bid on balances the popularity of the keyword with how much it costs to bid on that keyword.
The process of getting to the top of Google requires our conversion specialists to bid on keywords. If our bid is the highest bid for a particular keyword or phrase (e.g. “HVAC companies near me”), your business’s ad will show up first!
The ads we create for your HVAC business not only target local audiences but they also speak to local audiences — literally. The copy on the ads we create is written in a way that communicates to your geographies specific HVAC needs and is proven to convert users into customers.
No digital marketing plan for HVAC businesses should ignore the importance of a customized and robust Google Ads campaign.
Google Ads Case Study: Bryan’s Fuel
Google Ads have been a strong performer for Bryan’s Fuel, and their results have only improved over time with this service.
In the past 12 months, Google Ads has generated over 300 leads for Bryan’s Fuel.
Compared to the previous time period, there has been a 41% increase in leads from ads — which are directly traceable to improvements made to their website landing pages.
These landing pages are converting more visitors into leads and Bryan’s Fuel is paying less for each click, thanks to better Google quality scores for the pages. On average, each lead from Google Ads costs the Bryan’s Fuel team less than $40.
Do you have questions about Google Ads?
Why work with Intrigue?
At Intrigue, our purpose is to empower leaders to strengthen communities.
Since 2006, we’ve understood that entrepreneurs like you are the leaders who drive our economy, give back to our communities, and create change in our world. It’s our belief that if we create a culture in which entrepreneurs can trust their marketing company, we’ll be able to help you grow the business of your dreams.
There’s nothing more fulfilling for us than knowing our work helped you grow your team, spend more time with your loved ones, or take your family on that dream vacation you’ve dreamed about for years but have been too busy to enjoy.
Intrigue takes the confusion out of the complex world of marketing with our trademarked MAP® process that will get you the high-value, qualified leads you want.
To learn more about Intrigue’s values, commitments, and how we can help you scale-up your HVAC business, visit our About page.