Reach more people. Get more leads. Grow your business.

Google processes 40,000 searches every second and 3.5 billion searches each day. Those searches are done by your customers who use keywords like “HVAC” or keyphrases like “HVAC repair near me” to find a local company to service their HVAC needs.

This is why you need to get your business’s name in front of them using Google Ads.

Google Ads allows our conversion specialists to create engaging, clickable ads that will get your business noticed on Google and on websites that display ads.

If your business isn’t advertising on the world’s biggest search engine, then you’re falling behind your competition.

Here are different ways to leverage Google Ads to drive leads and increase brand awareness:

Types of Google Ads

Get in touch with our marketing specialists to learn more about Google Ads for your HVAC company.

Google Ads give your HVAC company an undeniable advantage

Getting in front of an audience that’s actively searching for solutions that your HVAC company can provide is integral to your business’s growth strategy.

Your audience is online and searching for solutions to problems that you can solve. Don’t miss out on an opportunity to get in front of online audiences because your business isn’t getting found on Google.

How do Google Ads work?

We’ve all seen ads at the top of Google when we search for something. We’ve also all seen ads on websites or on YouTube videos. Most of those ads are targeting you because of your geographic location, search history, previous ads you’ve clicked on, or the websites you’ve visited.

Google is pretty smart!

The customized Google Ads that the experts at Intrigue create for your business target and bid on keywords (e.g. “Furnace repair near me” or “Air conditioning repairs”) that generate the best bang for your buck. 

Finding the best keyword begins with getting to know your business and the services you provide. We’ll then conduct meticulous research on keyword popularity in your business’s geography before recommending a strategy that will turn people browsing the internet into customers.

Every keyword we bid on balances the popularity of the keyword with how much it costs to bid on that keyword.

The process of getting to the top of Google requires our conversion specialists to bid on keywords. If our bid is the highest bid for a particular keyword or phrase (e.g. “HVAC companies near me”), your business’s ad will show up first!

The ads we create for your HVAC business not only target local audiences but they also speak to local audiences — literally. The copy on the ads we create is written in a way that communicates to your geographies specific HVAC needs and is proven to convert users into customers.

No digital marketing plan for HVAC businesses should ignore the importance of a customized and robust Google Ads campaign.

Google Ads Case Study: Bryan’s Fuel

Google Ads have been a strong performer for Bryan’s Fuel, and their results have only improved over time with this service.

In the past 12 months, Google Ads has generated over 300 leads for Bryan’s Fuel.

Compared to the previous time period, there has been a 41% increase in leads from ads — which are directly traceable to improvements made to their website landing pages.

These landing pages are converting more visitors into leads and Bryan’s Fuel is paying less for each click, thanks to better Google quality scores for the pages. On average, each lead from Google Ads costs the Bryan’s Fuel team less than $40.