First impressions matter
→ Does your HVAC business hand out flyers, brochures, or business cards?
→ Does your HVAC business attend trade shows or community events?
→ Have you ever considered sending mailers to target neighbourhoods in your community?
If you answered ‘yes’ to any of these questions, then it’s important to leave a great impression with customers and leads. Having professionally designed and printed materials will help your business stand out from your competition.
Types of print design
The beautifully designed brochures and flyers we create for our clients will help position your HVAC business as the experts you are.
From listing services to showcasing testimonials to highlighting your professionalism, brochures and flyers provide a great overview of your business and the services you offer.
Has a new subdivision been built in your service area? Do you want to target a certain ZIP/postal code? Are you looking for more business in a certain neighborhood?
Target the homes you’re after with door hangers. Let homeowners know how your business can service all their HVAC needs.
Let the people in your service area learn about promotions, sales, and seasonal maintenance that needs to be performed on their HVAC system with postcards.
Stand out at trade shows or community events with large, professionally designed banners that leave a positive impression on the people that interact with you and your team.
An expertly designed, properly weighted business card will display important business information, act as a leave behind, and be used to take information from a lead for a future follow-up.
What is direct mail?
Direct mail is the sending of promotional material like brochures, flyers, and postcards, to the physical home or business address of a potential customer.
Finding a direct mail audience
The success of your direct mail campaign will depend largely on the audience you’re reaching. There are a number of ways to determine the right audience for your professionally-designed marketing materials. For example, you can target:
- ZIP/Postal codes
- Past customers
- New homes
- Older homes
- Neighboring homes/businesses of recent projects you’ve completed
The team at Intrigue will help locate your target market to make your direct mail campaign successful.
Why work with Intrigue?
At Intrigue, our purpose is to empower leaders to strengthen communities.
Since 2006, we’ve understood that entrepreneurs like you are the leaders who drive our economy, give back to our communities, and create change in our world. It’s our belief that if we create a culture in which entrepreneurs can trust their marketing company, we’ll be able to help you grow the business of your dreams.
There’s nothing more fulfilling for us than knowing our work helped you grow your team, spend more time with your loved ones, or take your family on that dream vacation you’ve dreamed about for years but have been too busy to enjoy.
Intrigue takes the confusion out of the complex world of marketing with our trademarked MAP® process that will get you the high-value, qualified leads you want.
To learn more about Intrigue’s values, commitments, and how we can help you scale-up your HVAC business, visit our About page.